Windsor Castle

Increasing sales through cultural brands? – NEUSCHWANSTEIN

Increasing sales through cultural brands? – NEUSCHWANSTEIN

A cultural institution may try to position its unique structure as a cultural brand within the framework of cultural marketing. Strong cultural brands attract a lot of attention and engender particularly positive images. Customers, business partners and sponsors can form a quick connection with such brands and images. Is it possible to harness the power of cultural brands for the benefit of a variety of businesses?

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