manufacturer’s marking

Protective lifestyle brand? – BACK-2-NATURE

Protective lifestyle brand? – BACK-2-NATURE

Developing a protectable lifestyle brand is not easy. On the one hand, it should convey a clear message that benefits the company. On the other hand, it should be able to be protected as a trade mark. In practice, it is a balancing act! The case below provides some guidance.

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Protection of environmental slogan? – Sustainability through Quality

Protection of environmental slogan? – Sustainability through Quality

A great environmental slogan as part of one’s brand can be a game changer. Ultimately, it helps the general public remember a company’s core message about its products or services. However, one can also encounter limitations when attempting to build such a brand monopoly.

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