Healthy Food Brand – GREEN CUISINE
Food should ideally be natural, organic and healthy, and the word ‘green’ is often appropriate when referring to such qualities. But can a trademark for healthy food that contains the word ‘green’ be registered?
Marketing through architectural brand – Museum Katowice
A uniquely designed building often has a particular architectural attraction, even charisma. It can represent a specific organisation or company in a way other marketing tools cannot and can contribute significantly to their image. Despite this, and the relatively little effort involved in using architecture in this way, such opportunities are still infrequently taken advantage of. Business owners and managers are encouraged to consider in this brand blog the conditions under which such architecture could be secured as a marketing instrument and protected as a brand.
Risk in simple sustainability brands – Strong like Nature
Don’t be lulled into a false sense of security when forming a brand, just because ‘everyone else’ is using the same descriptive terms. What’s important here?
Refresh of descriptive organic brand – Bio MARKT
The word and figurative mark with the new word “Biomarkt” is registered several times as a European Union trade mark. However, after an update of the graphic, its renewed registration failed. Find out why the refresh of a descriptive organic trade mark requires the utmost care and intensive legal examination.
Failed extension of protection with pattern mark – adidas
Who wouldn’t want a simple logo for their company that also best embodies the company’s goodwill while being recognised everywhere? adidas is the owner of such a logo. You know, the three stripes. However, adidas has failed in its attempt to extend the three-stripe protection.
Trade mark for simple figurative signs – adidas
Under what conditions can simple figurative signs be protected as trade marks? Even 12,000 pages of evidence of use were insufficient to prove the registrability of an additional adidas three-stripe mark in this important case.
Protection of colours as a brand – Red Bull
You will be familiar with the well-known energy drink cans from Red Bull in their typical blue/silver colour. It was Red Bull’s intention to achieve a super monopoly for this particular colour combination. Its aim was that blue/silver would be monopolised and the monopoly would cover the whole area of any shape of can and packaging of its energy drinks. Hence, Red Bull’s lawyers registered two marks for the combination of colours per se. However, the protection of colours as a brand proved not to be that simple.