Everyone knows Emmentaler – the famous, delicious cheese with the cherry-sized holes and the nutty taste. It was even around in the Middle Ages! Could its name ‘Emmentaler’ be protected as a collective trademark for the members of an association?
You want to draw attention to the sustainability or exceptional quality of your products or services by means of a quality mark that may only be used with your consent? Be careful if you hope to achieve this via a trade mark.