certification mark

Deception from GM label? – Without genetic engineering

Deception from GM label? – Without genetic engineering

Consumers should be able to tell immediately whether the food they are eating is genetically modified. The German Federal Ministry of Food and Agriculture has therefore developed a dedicated GMO-free label, intended to identify the products bearing it as GMO-free. In the meantime, every fifth litre of milk from Bavaria is labelled as being ‘without genetic engineering’. But is the seal, as a trademark, protectable or not? Could it potentially deceive the consumer?

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Semblance of a certification mark – EM QUALITY CERTIFIED

Semblance of a certification mark – EM QUALITY CERTIFIED

Certification marks, a concept introduced in the European Union on 1 October 2017, are intended in and of themselves, as a way to indicate the quality guarantee of a product. Attempting to do this – communicate the quality guarantee for a product – by using an individual trade mark instead, is a risky undertaking.

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Trademark protection for special quality? – Quality mark

Trademark protection for special quality? – Quality mark

You want to draw attention to the sustainability or exceptional quality of your products or services by means of a quality mark that may only be used with your consent? Be careful if you hope to achieve this via a trade mark.

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Brand protection for a test seal – ÖKO-TEST

Brand protection for a test seal – ÖKO-TEST

The ÖKO-TEST seal [ECO-TEST] is protected as an individual trade mark. One manufacturer used the seal without such a licence. The protection of individual trade marks has its limitations when it comes to test seals.

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