black and white registration

Is it worth investing in weak brands? – Vegan

Is it worth investing in weak brands? – Vegan

Any company can opt to use a weak mark that directly highlights the special characteristics of its products or services, though such a mark may well be denied registration, because it is considered merely descriptive of products or services. But if it does make it into the trade mark register, it cannot be denied protection altogether. So is it worth taking the chance and investing in weak brands?

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Trade mark for simple figurative signs – adidas

Trade mark for simple figurative signs – adidas

Under what conditions can simple figurative signs be protected as trade marks? Even 12,000 pages of evidence of use were insufficient to prove the registrability of an additional adidas three-stripe mark in this important case.

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