On yelp’s rating portal, users are able to rate and review any company they wish to. However, yelp forms its overall score purely from user contributions that have been ‘recommended’ by a software program beforehand. One gym thus received a poor overall score, although 90% of the user contributions submitted were positive. It suffered losses in turnover and fought back fiercely. And rightly so?
POSTERLOUNGE carries out a Google search for its own brand, ‘Posterlounge’. Google’s result list directs the user, among other things, to ‘Hood’, one of the largest online marketplaces that hosts auctions as well as online shopping. On ‘hood.de’, third parties are selling products that compete with those of POSTERLOUNGE. How could this have occurred and who is responsible?
You’ve discovered a cheap watch on an online sales website from Turkey or China – but what do you do if you paid for it and you are asked to consent to the destruction of the watch?
Do you want to increase the sales of your products and achieve a broader reach for your offers? If so, you might consider placing an ad for your Internet shop on Google. But a project such as this needs to be thought through carefully.